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Performance Check
With the Footprint as our guide, we discuss with you whether you
have determined on a search for a new agency or whether you would prefer
to work with your existing one to make a more effective, better-motivated
team.
Some simple, objective questioning - a Performance Check - will
usually provoke a realistic analysis. For instance:
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Does the agency understand your business agenda? |
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Is your agency commercially minded? |
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What do they add to your thinking - or is it all you? |
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Are you a priority in their business? |
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Do you mostly enjoy working with the agency? |
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Are you happy with their creativity and sure that it is demonstrably effective in your market place? |
However, the precise questions we ask, and the relative importance we
place on the answers will depend on your Footprint.
This thought process might lead to the conclusion that the relationship
needs help, but that it is not yet terminal. It may also help determine,
if you are embarking on a search for a new agency, whether you want your
incumbent to participate in the pitch.
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