|
Benefit from our experience
Simon Yardley and Virginia Creer are well known in the advertising industry,
having spent over 20 years in agencies at the top
level of client service and account planning.
In that time, we have had long and close relationships with a diverse
range of clients, resulting in many lasting successes. We worked with
a number of high profile clients in fmcg, automotive, retailing, alcoholic
drink, media, financial services and luxury brands. These include PG Tips,
Nescafe, Marks and Spencer, Channel Four, Fiat, Avis, Barclays, New Zealand
Lamb, Robert Bosch, Currys, and Dunhill. Our experience also includes
successful new product development and a major public flotation.
(click on Client experience
to see full list). 
Our Perspective
| Simon Yardley says: "My long experience
both with clients and agencies has given me a clarity about how things should
work in client/agency relationships. The heart of it lies in knowing where
to find the most talented people within an environment that is sympathetic
to a particular client's needs. I believe I can now offer clients an insider's
view on the whole process of getting it right." |
|
 |
 |
|
Virginia Creer says: "As a planner
who's worked on an enormous range of businesses over the years, I'm
known for a combination of commercial understanding and consumer insight,
and for objectivity. I can now bring this valuable perspective to
an understanding of what clients want and need from their agency partnerships
and applying some planning rigour to making sure they get the right
solution." |
In YCP Agency Intermediaries, we are drawing together:
| • |
Our understanding and experience of businesses and their cultures |
| • |
Our feeling for brands and consumers |
| • |
Our knowledge of agencies |
| • |
Our reputation, we hope, for integrity |
Click on history for more
information on our experience.
|
