YCP Agency Intermediaries
- the top team for top teams

The right agency partnership can make an important difference to your business performance.

But making sure you are getting the best possible performance from your existing agency, or finding a new one, takes time, resource and information that perhaps you just don't have. That's when you might turn to specialist consultants - agency intermediaries.

We are a new Agency Intermediary formed by two people with many years of top-level experience in top agencies.
Our objective is to help clients forge the best possible productive, creative and effective relationships.

We have devised a way of working that is all about agencies' performance - not the kind they put into a pitch, but the kind that builds a strong relationship, and makes a significant contribution to your business in the short, medium and long term.

•	Our understanding of agencies goes a long way beyond the sort of information needed to judge whether they should be short listed for a particular piece of business.
•	We work to a clear framework, with a specific focus on how agencies meet clients' needs in the long term, not just on pitches.
•	In agency selection we have a unique way of agreeing with you "the footprint" of your ideal agency, and a process which gives the best possible chance that the agency you finally select can measure up to this, beyond the seductions of "the pitch".

YCP has expertise born of the long experience of Virginia Creer and Simon Yardley. See our way of working to a clear framework, our specific focus on how agencies meet clients needs in the long term and not just on pitches, our application of that to review your existing agency's performance and potentially improve it, and a unique selection process.