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YCP Opinion
Decision-making in marketing companies can be a very lonely business.
For a variety of reasons it can also be difficult to bring an
independent perspective to your own internal debates.
Often it is helpful to have a sounding board
- people with experience in other fields, people whom you can trust, which
can challenge your thinking and/or build on it.
YCP 2nd Opinion fills this role. As with
YCP Agency Intermediaries, our ability to
do it is based on a discipline of rigorous thinking combined with many
years of practical experience. This service tends to have a very personal
aspect.
2nd Opinion is an incisive consultancy that is totally
independent. It is rooted in experience gained from many different
markets. We aim to provide practical marketing advice for the real world.
Costs entirely depend on the time involved.
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